SITUATION
Grand Cavalier has been the leading brandy brand in the Baltics for at least a decade. The problem is that the brandy category has a reputation for being old-fashioned, so consumption is declining year after year. Therefore, leading brands try to keep existing audiences with new flavours and unique designs.
SOLUTION
Our label design blends timeless elegance and modern sophistication — a nod to the Belle Époque and Art Nouveau illustrations. The typography is reminiscent of the days when people used to read more, especially ads. Raised golden patterns provide a hands-on, sensory experience. This product stands out in the otherwise ordinary brandy category, representing a reinvention for individuals with refined taste.
Client: Amber Beverage Group
Agency: étiquette
Art direction: Aliona Bobin
Design: Aliona Bobin
Product photoshoot: Irmantas Savulionis
Post-production: Aliona Bobin
Account management: Ramunė Slepovė
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© étiquette, 2022, Vilnius
